Have you ever thought the world’s largest smartphone company to spend
much money on advertising? Here’s the answer: $ $ 1.1 billion.
10 digital advertising spending is also larger than any other company. Even Apple did not spend nearly as much money in advertising.
This also summed up about 6.5% of income, the South Korean company won during the year, 38% from 2011. May have spent a lot of the money in the 2012 London Olympics, Samsung even launched a special
“Olympic” version of the Galaxy Note.
Samsung’s marketing focus on the main reason is that last year, the company was so successful. By virtue of its superior Galaxy S3 and Galaxy Note sale of tens of millions of smart phones, the company does not take too much notice of a huge marketing budget allocation.
Therefore, Samsung is not first in the smart phone market in 2012, it also exacerbated the gap between it and other companies.
Although compared to $ 11 billion, spent only $ 106 million U.S. dollars in research and development.
10 digital advertising spending is also larger than any other company. Even Apple did not spend nearly as much money in advertising.
This also summed up about 6.5% of income, the South Korean company won during the year, 38% from 2011. May have spent a lot of the money in the 2012 London Olympics, Samsung even launched a special
“Olympic” version of the Galaxy Note.
Samsung’s marketing focus on the main reason is that last year, the company was so successful. By virtue of its superior Galaxy S3 and Galaxy Note sale of tens of millions of smart phones, the company does not take too much notice of a huge marketing budget allocation.
Therefore, Samsung is not first in the smart phone market in 2012, it also exacerbated the gap between it and other companies.
Although compared to $ 11 billion, spent only $ 106 million U.S. dollars in research and development.
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